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Previously, we've featured a chapter from Mark Paul's book for entrepreneurs, "The Entrepreneur's Survival Guide" each month. You can get the entire book here.
Table of Contents:
Leadership Effectiveness
- What Makes a Great Leader
- Are You Ready for Your Next Level?
- What are the Core Values of Leading CEOs?
- Simple Secret to Success
- Change Leadership
- Inspiring Followership
- How to Bankrupt Your Company Without Really Trying
- Develop Your Strategic Plan in Two Days
Building Your Company
- How to Build Your Plan
- How to Build Your Team
- How to Build Your Story
- Creating Your Stock Structure
- Improving Your Credibility
- The Realities of Raising Money
- Raising Money in a Tight Market
Improving Marketing and Sales Performance
- The Real Value of Market Research
- How to Maximize Revenue
- How to Maximize Your Marketing ROI
- Strategic Selling Skills for the Technology Entrepreneur
Improving Operational Performance
- Organizing for the Customer
- Achieving Peak Company Performance
- How to Hire the Best
- How to Predict the Future
- How to Manage Projects for Optimal Success
- Solutions for the New Millenium
- Reasons Why Some Organizations Perform Poorly
Addenda
- Affinity Diagramming Defined
- Venture Teams Defined
- Program Management Glossary
- The "Physics" of Marketing
- Must-ask Questions: before you start!
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